From L-R: Julie Ann Gutierrez, Head of Licensing Cluster 1 – ABS-CBN, Karen Coloma, Head of Licensing – ABS-CBN, Pia De Leon, Marketing Officer – ABS-CBN, Lina Quiogue, Head of Retail, Licensing and Storefronts – ABS-CBN, Charo Santos-Concio, Chief Content Officer – ABS-CBN, Agnieszka Isa, Executive Director for Commercial Marketing – Avon Philippines, Anna Fernandez-Llamas, Head of Beauty Boutique & Home – Avon Philippines, Patricia de Leon-Rodriguez, Head of Beauty – Avon Philippines, Faith Fernandez-Mondejar, Director for Communications – Avon Asia Pacific and Philippines.
Avon Philippines is thrilled to announce its partnership with ABS-CBN Corporation for promotional and merchandising rights for Mars Ravelo Komiks Superheroes. This was made official in a contract signing event with ABS-CBN CCO Charo Santos-Concio last September 14, 2017, at the ABS-CBN corporate headquarters in Quezon City.
Avon is known to have beautiful, inspiring, and empowering figures as brand ambassadors, and Mars Ravelo's superheroes are a great complement to what the brand stands for. According to Agnieszka Isa, Avon Philippines’ Executive Director for Commercial Marketing, “Avon’s purpose is to inspire and create a world with more empowered women through the products we sell, the meaningful earning opportunities we offer, and the crusades that we champion. This partnership is another stride forward in our support for women and helping provide ways to empower them.”
With this historic partnership, Avon hopes to inspire and create a world where women are empowered through their products, earning opportunities, and through the crusades that they champion.
Patrons can look forward to Mars Ravelo Komiks Superheroes and Darna merchandise in Avon’s lines of beauty, fashion, and home products. Watch out for more details of this exciting collaboration!