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We’re Avon, and we’ve been doing beauty differently for over 135 years. Because beauty to us is innovation. Beauty is discovery. Beauty is joy, expertise, and value. Beauty is doing what’s right. It’s transforming lives. Creating a better tomorrow today. We believe beauty should put food on tables, as well as mascara on lashes. Because beauty is empowerment.

Our commitment to women sits alongside our belief in broader inclusion for all groups. We’re open to all, regardless of gender and sexuality or any other characteristic such as race, age, and ability. We celebrate beauty in all its forms, and all its diversity, and believe everyone should be free to celebrate their own beauty and express their own identity.


Avon is proud to support and uphold the UN LGBTI Standards for Business and be part of the Stonewall Diversity Champions Programme. We champion self-expression through beauty; however, you identify.

LGBTQIA+ is an inclusive acronym that in most circles, stands for lesbian, gay, bisexual, trans, queer, questioning, intersex, asexual, with the + signifying ‘and others’ to include people of all identities. Listen to the LGBTQIA+ community, educate yourself, and stay visible in your support of making beauty open for all.